Curious use of the nearly archaic word gewgaws here. Definitely harkens back to a technophobic time where physical machinery was the terrifying new thing. Is it admitting a bit of a Luddic stance?
Source
When the Net absorbs a medium, that medium is re-created in the Net’s image. It injects the medium’s content with hyperlinks, blinking ads, and other digital gewgaws, and it surrounds the content with the content of all the other media it has absorbed. 1
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links: words Luddites technophobia
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