Interesting way of framing personal identity and control using computers. (An issue here is having enough money to buy a phone or computer to exert that control still…)
Control of one’s life is important. Here they’re framing a smaller amount of control as being control of a small online space.
It costs money to paint my walls, not that I even can considering I rent my room. It costs money to get a different desk, not that I even have a car to transport it in. But the computer? Right click, Personalize. 1